When considering deploying outdoor digital signage, there are other factors to take into account that may not be considered when using indoor signage. For example, Digital Signage Singapore notes that indoor lighting and outdoor lighting are very different, and these differences are important to think about when determining your digital signage needs.
Within the building or shop, factors that affect signage are more stable, controllable, the temperature should generally be consistent, and the ambient lighting is lower, according to GGA Technologies. However, outside is a different story, as signs can be exposed to fluctuating factors like temperature, weather and varying degrees of light intensity.
There is great opportunity with an outdoor digital display. As this article notes, digital signs offer more opportunity for profit than traditional static signs. While outdoor signs may be more expensive than indoor digital signs, outdoor displays can be advantageous because they may be able to expose messages to a wider audience. The ability of digital signs to switch between messages means that business owners can charge multiple advertisers for use of space on the same sign.
For any business looking for maximized reach and increased profits, outdoor digital signage would be a worthwhile consideration. For more clarifications on digital signage solutions, please feel free to call us at 6686 4688 Today!