Digital Signage Singapore
The advancement of technology has seen a drastic change in advertising. Modern day advertising comprises of Digital signage, which is the utilization of signs that are digitally powered. These types of signs include video walls and LEDS (light-emitting diode). The use of these modern forms of signs have slowly replaced traditional advertising signs in most (if not all) parts of the world, including Singapore.
Digital signage Singapore is increasingly becoming popular due to the advantages it holds, not only as an advertising tool, but also as an effective communication tool. This form of advertising media is effective in getting the message to your target group in a way that traditional static posters cannot. As you walk on the streets of Singapore, you will notice the use of Digital Signage in retail stores, hospitals, shopping malls, educational institutions and may other areas. But the use of this form of advertising is not without its disadvantages, so here is a look at the advantages and disadvantages of this form of signage in Singapore:
The Advantages
Flexibility – perhaps one of the greatest advantages of digital signage is its flexibility to manipulate the images or content on the display unit, to meet your needs or that of your clients. For instance, an LED display Singapore unit can be adjusted to display the mood of a particular season or any special offers a business may be offering. When these display units are placed outdoors they can get great views.
Unlimited space – most advertising methods will often give you limited space and time to advertise. Unlike these forms of advertising, digital boards can allow huge displays due to the large space they have. In addition, you can also run your advertisement until a time that suits you, especially if you own the digital signage software and hardware. Technologically advanced digital signage software also allows you to place a large amount of content including messages and videos on them.
Market oriented – Most types of digital signage Singapore have been proven to be more target specific than most traditional forms of advertising. For instance, the use of led display Singapore unit inside a shopping mall or retail store can be used to manipulate the audience to make a purchase.
Appeal – This form of advertising is more appealing and eye-catching than other forms of advertising. For instance, the colors of LED display units tend to be bright, thus attractive.
The Disadvantages
Initial huge costs – the initial costs of acquiring LCD and LED display Singapore units is quite huge. In addition, there are other additional costs such as repair, maintenance and also upgrading costs. To mitigate this initial cost, you could consider the PIC grant.
Need of expertise – to operate the digital signage software you will need to have some basic IT skills, especially if you are interested in developing your own content. On the other hand, you could hire a digital signage company like GGA Technologies in Singapore to operate the software and even maintain the hardware on your behalf. You can contact us if you need assistance on this!
Digital signage has excelled and continues to excel because its advantages greatly outweigh its disadvantages. This is the new advertising platform that has proved to be more advantageous than other traditional methods, in terms of effectively sending the intended message and reaching the right audience.