Digital signage can be a very effective and affordable communications or advertising medium. The success of any digital signage system starts, of course, with the content. Digital content must look fresh, captivating and professional. Once you’ve decided on content, you need to consider the infrastructure that will deliver it. Choosing the right infrastructure is also a big challenge.
Considering the many available digital signage solutions might seem like an overwhelming technical task. But taking some time to research and understand your options will be well worth the time and investment.
The following are 5 tips that would help to guide you:
1. Define your goals and objectives: What do you want to achieve?
2. Clearly define the content: Who will create it, how it will be managed, how it will be presented, etc.? The success of any digital signage system is determined by the content and presentation. Do you have internal resources and expertise, or will you need to outsource content creation?
3. Invest the time to understand your options: LED vs Video Wall? Any RSS feeds? Live video? Dynamic content? Remote management? The options will seem daunting, so taking time to sort through them is critical.
4. Involve all the appropriate stakeholders especially the IT department/team, depending on the type of infrastructure you choose.
5. Decide how to implement the solution: Based on your deployment size and scope, decide if you can implement it in-house or if you need the help of a professional system integrator like us.
If you need help on this, please contact GGA Technologies at 6686 4688.